Sasha Yan is a design strategist with experience running innovation efforts and leading cross-functional project teams. Her background in design, research, and business shape her thoughtful and creative solutions.
She is curious and driven, hungry to understand what drives people on the deepest level and how to translate them into actionable insights. Sasha sees design as an opportunity to shape the way we experience the world, and she is always wondering how something can be improved or changed. On projects, she flexes from strategic oversight to information design and delivery, capable of leading each step from structuring research and its analysis to telling a clear story that inspires action.
In her most recent position at Relish Works, the innovation hub inside Gordon Food Service, she created perspective pieces and designed new business ventures. Previously, she worked in innovation design roles at Salesforce Ignite and gravitytank, focused on serving clients in the CPG, automotive, and retail industries.
Outside her work, Sasha is training for her callback to The Great British Bake Off, working off butter-induced calories by lifting heavy things and putting them back down, and searching for the perfect shelter dog.
Sasha is currently freelancing and is always interested in a challenge. Reach out to connect!
Resumé and additional work available upon request.